The primary objective of Shivin Liquor LLP is to specialize and be innovative, not to mirror other Importers throughout the India. Through innovation, we will break new ground on how a supplier is represented and how new craft brands are built, using small craft wholesalers to navigate the distribution channels. Shivin Liquor LLP Marketing Group's overriding strategic objective is to move from the traditional Importers role of reactionary marketing to a new strategic pro-active brand building role. Our key account call frequency is designed to create a co-dependent relationship with our major retail accounts throughout the India. This is imperative to future growth. Pro-active, creative selling, merchandising, and key account call frequencies will certainly be the key in influencing key retail and wholesale account activity. The only thing that is constant is change, and the India landscape is constantly changing and presenting new opportunities while simultaneously taking away others.

Our management philosophy is based on trust, responsibility and mutual respect. People who work with Shivin Liquor LLP join our team because we have an environment that encourages creativity and achievement. The executive team includes four accomplished executives and managers with 25-35 years experience in the beverage alcohol industry with specific expertise in Importing, Wholesale Distribution, Sales Management and Administrative/Operations.

Our mission is to educate and motivate the key retailers and wholesalers to join with us in an effort to deliver the consumer to our brands.